- NØTEL (The Hague) Lawrence Lek
Campaign Identity for The Hotel of the Future!! Guests are welcome from 1 September to 4 November 2018 to visit Nøtel (The Hague). A change of perception!
Nøtel Corporation is proud to present our first marketing suite for the Nøtel, our flagship range of zerø-star* hotels that embody the concept of fully-automated luxury.
Nøtel (The Hague) is a multimedia installation by London-based artist Lawrence Lek, scored by electronic musician Kode9 (Steve Goodman). The installation transforms Stroom's gallery space into a real estate marketing suite for the fictional Nøtel Corporation, Lek’s design for the luxury hotel of the future. This immersive advertisement enables visitors to experience the Nøtel through interactive video games, guided walkthrough trailers and virtual reality tours, rendering the global hotel chain as if it already exists on site.
- Sound by: Kode9