- EKKO Clubnights Summer Campaign
Poppodium EKKO asked us to make a summer campaign to communicate the fact that EKKO is open all summer, every Thursday, Friday and Saturday. Hot, hot, hot! We very much like to use cliches ones in a while, since it’s recognizable and clear, and for us a challenge to still make it look sexy, in this case for these sweaty clubnights. In copy we focused on elements which EKKO cannot offer their audience, like the beach, but then as a counter argument... there is EKKO’s Clubnights! (copy only works in Dutch, sorry not sorry)
How do you make a sweaty club look tempting in the hot summer months? You call design studio Lennarts & de Bruijn to make you a series of naughty moving posters.
This was the case for Poppodium Ekko, a night club which according to Google reviews is the “best place to dance all night in Utrecht”. The venue “needed a suitable campaign for the summer period, communicating the opening for clubbin’ every Thursday, Friday and Saturday,” the studio tells It’s Nice That. “The campaign needed have the same energy as how Ekko presents itself, with both interesting in copy as well as visuals. They asked us to use our humour, to balance the look in autonomy and commerciality, and to not be too abstract.”
Lennarts & de Bruijn has answered Ekko’s design prayers with the freedom they were given to achieve the final designs. “They asked us for a poster campaign… whether that means one poster, a series, moving or still, was up to us.” The studio jumped into the pool of animated posters, a first for them, “this was a new experiment which gave us the chance to develop our skills further since we’ve never made these kind of animations before”.
- Words by: Lucy Bourton
- Full article: It's Nice That