Internal campaign identity and first campaign for the Royal Academy of Art, The Hague and the Royal Conservatoire, The Hague. One requirement was to use typography as the fundament of the identity
and it should be easily changeable and usable by others. Next to that we were asked to develop a style which is easy to apply in both animation as static imagery and with different proportions.
Client: Royal Academy of Art, The Hague + Royal Conservatoire, The Hague
Art Direction: Studio Lennarts & de Bruijn
Graphic Design: Studio Lennarts & de Bruijn
Animation: Studio Lennarts & de Bruijn