THE INK, THE MILK, THE BLOOD

Photography Graduation Campaign



The Ink, the Milk, the Blood is the graduation campaign of 38 photography students of the Royal Academy of Art in The Hague (2017).
    The Ink is the materialisation of the image, it is needed to clarify the vision of the artist. The Milk is a symbol for our artistic nutrition which we need to produce knowledge. With The Blood we refer to the sacrificing that comes with creating our work.
    Together with the students we translated their briefing into a poem and later in a complete visual identity and suiting campaign. In the whole campaign, but especially in the graduation catalogue, we emphasied on the proces, and made it at least as important as the end result. With the publication we’ve intensified this contrast by printing in silver on cheap black paper.


Client: KABK Photography department ‘17
Art Direction: Lennarts & De Bruijn
Graphic Design: Lennarts & De Bruijn
Catalogue printed by: Drukkerij Tielen
Edition: 1000












Lennarts & de Bruijn is an ultra-multidisciplinary Design Studio, based in The Hague, founded by Max Lennarts and Menno de Bruijn.
   
Super nice text about who we are and what great work we make, including identities, campaigns, concepts, copywriting, videos, websites, books, posters, branding, animations, exhibitions, illustrations, flyers, and more. Text about all our achievements and other relevant things. Triggering words to get new assignments and more incentives to work with this amazing studio.




⟰ Calandkade 157
     2521 AA
     Den Haag


Mail us if you want to


→ Lennarts +31 (0)6 42807966
→ De Bruijn +31 (0)6 36097129 
 
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Mark
SHOUT-OUTS
Birth Defect — It’s Nice That
A Lesson in Not Overthinking and Designing with Humor from Lennarts & de BruijnEye on Design AIGA
People of Print – People of Print
RIP Mondriaan – NRC Handelsblad Newspaper
RIP Mondriaan – NRC Handelsblad
RIP Mondriaan – Den Haag TV
RIP Mondriaan – Vice Creators NL
RIP Mondriaan – Vormplatform
Started and became members of .zip
Instagram uitleen – Vormplatform. (NL)
Wat nu, Koetsier?
Money, Politics and Bananas – JOIA Magazine #45
It's Nice That
Dutch Designers Magazine DUDE – BNO
'Instagram uitleen' – Vormplatform (NL)
'Chaumont Design Graphique'  – Chaumont. (FR)
Teaching Graphic Design, preparation year Royal Academy of Arts, Den Haag.


PARTICIPATIONS
Festival Designkwartier 2018
Wat nu, Koetsier?! 
EKKO Utrecht – Hip Hop mural
EKKO Utrecht, HipHop stills videoclip Lit
We Are Here FC – Nutshuis
Stroom Opzicht – Stroom Den Haag
Aftrap #4 –  ARTrium: Money, Politics and Bananas
All Hands on Deck, Graphic Design Festival Breda(NL)
Graduation Show Royal Academy Of Arts – Den Haag (NL)
Beeldmakers #1 – Brakke Grond, Amsterdam (NL)
Carte Blanche Eddie the Eagle – tolhuistuin, Amsterdam. (NL)
Chaumont Design Graphique  – Chaumont. (FR)
Ha-Ha-Hapiness – Depot BG, Amsterdam. (NL)
Whats Inside The Koffer? – Ministry Of Finance, Den Haag. (NL)
‘Nature’ – Royal Academy Of Arts, Den Haag. (NL)
‘Typographical Karaoke’ – Depot BG, Amsterdam. (NL)

Mark