Aka the students. During the Open Day, visitors got the opportunity to become a ‘Local’ themselves.

Concept and design in collaboration with
Tomas Laar

Identity + Campaign
Royal Academy of Art, The Hague

For the annually open day of Royal Academy of Art The Hague (KABK), we created the campaign based around the idea of it being a community and its internationality. We decided to call it The State of The Art, as a play on words but also to raise the question if a state can still exist. During this day and age, were are the boundaries? And when are you a local?

Meet the Locals !! Get High on Research !! Double Rainbows !! Explore new Horizons !! Spectacular views !! Crossing borders !!

We’ve supplied every student and teachers with ‘LOCAL sweaters’, every visitor with a foldable map with essential information for every department, bags in the souvenirsshop, navigation through-out the academy, and last but not least; a flag-waving musical supported walk from central station to the academy!

Printed by Drukkerij Tielen
Size: 700 x 500 mm / 85 x 250 mm
Edition: 5.000

From Boomerang to Vice, Glamcult to Facebook, Volkskrant to Mr Motley. If there was room to spam, we took the full opportunity of living in a digital age.

Print, Animations and Stills

Website for The State of the Art Open Day. Contains all information necessary about the Open Day. Including amazing 360 videos we’ve made of every workshop and department!

Campaign website here!

Design by Lennarts & de Bruijn
Coding by Lennarts & de Bruijn


We make big, bold and beautiful work varying from visual identities to communication design, from online to offline.

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Birth Defect — It’s Nice That
A Lesson in Not Overthinking and Designing with Humor from Lennarts & de BruijnEye on Design AIGA
People of Print – People of Print
RIP Mondriaan – NRC Handelsblad Newspaper
RIP Mondriaan – NRC Handelsblad
RIP Mondriaan – Den Haag TV
RIP Mondriaan – Vice Creators NL
RIP Mondriaan – Vormplatform
Started and became members of .zip

Instagram uitleen – Vormplatform. (NL)
Wat nu, Koetsier?
Money, Politics and Bananas – JOIA Magazine #45
It's Nice That
Dutch Designers Magazine DUDE – BNO
'Instagram uitleen' – Vormplatform (NL)
'Chaumont Design Graphique'  – Chaumont. (FR)
Teaching Graphic Design, preparation year Royal Academy of Arts, Den Haag.

Festival Designkwartier 2018 Wat nu, Koetsier?! 
EKKO Utrecht – Hip Hop mural
EKKO Utrecht, HipHop stills videoclip Lit
We Are Here FC – Nutshuis
Stroom Opzicht – Stroom Den Haag
Aftrap #4 –  ARTrium: Money, Politics and Bananas
All Hands on Deck, Graphic Design Festival Breda(NL)
Graduation Show Royal Academy Of Arts – Den Haag (NL)
Beeldmakers #1 – Brakke Grond, Amsterdam (NL)
Carte Blanche Eddie the Eagle – tolhuistuin, Amsterdam. (NL)
Chaumont Design Graphique  – Chaumont. (FR)
Ha-Ha-Hapiness – Depot BG, Amsterdam. (NL)
Whats Inside The Koffer? – Ministry Of Finance, Den Haag. (NL)
‘Nature’ – Royal Academy Of Arts, Den Haag. (NL)
‘Typographical Karaoke’ – Depot BG, Amsterdam. (NL)