Tiny Middle Finger



The State of The Art Open Day Campaign 
Royal Academy of Art The Hague



For the annually open day of Royal Academy of Art The Hague (KABK), we created the campaign based around the idea of it being a community and its internationality. We decided to call it The State of The Art, as a play on words but also to raise the question if a state can still exist. During this day and age, were are the boundaries? And when are you a local?

Concept and design in collaboration with Tomas Laar



Campaign poster distributed throughout the Netherlands
Printed by Drukkerij Tielen




Map of the Open Day which contained all the information about each individual department and workshops, their programme and additional activities. Way-finding throughout the whole school that corresponded with the map.

Printed by Drukkerij Tielen
Size: 700 x 500 mm / 85 x 250 mm
Edition: 5.000



MEET THE LOCALS !! aka the students. During the Open Day, visitors got the opportunity to become a ‘Local’ themselves.




From Boomerang to Vice, Glamcult to Facebook, Volkskrant to Mr Motley. If there was room to spam, we took the full opportunity of living in a digital age.

Print, Animations and Stills.


Website for The State of the Art Open Day. Contains all information necessary about the Open Day. Including amazing 360 videos we’ve made of every workshop and department!

Campaign website !
Coding by Lennarts & de Bruijn



 

Lennarts & de Bruijn is a multidisciplinary Design Studio, based in The Hague, founded by Max Lennarts and Menno de Bruijn. Super nice text about who we are and what great work we make, including identities, campaigns, concepts, copywriting, videos, websites, books, posters, branding, animations, exhibitions, illustrations, flyers, and more. Text about all our achievements and other relevant things. Triggering words to get new assignments and more incentives to work with this amazing studio.



🏰 Calandkade 157, 2521 AA Den Haag
📲 Lennarts +31 (0)6 42807966
📲 de Bruijn +31 (0)6 36097129


📷 Instagram
🌏 Facebook


NAMEDROPPING 👈
Royal Academy of Art The Hague
Royal Conservatory The Hague
School van Jong Talent
Stroom Den Haag
EKKO Utrecht
Bureau Europa
Nieuw Amsterdams Peil
Blanc Essentials
Eddie the Eagle Museum
Societeit De Hoop
Citymarketing Den Haag
Trobbies
We Are Here FC
Iris van der Zee


🔥 CLICKBAIT 🔥


SHOUT-OUTS �
Feature: RIP Mondriaan – 📰 NRC Handelsblad Newspaper
Online: RIP Mondriaan – 📰💻NRC Handelsblad
Online & TV: RIP Mondriaan – 📺🔰Den Haag TV
Online: RIP Mondriaan – 💻 Vice Creators NL
Online: RIP Mondriaan – 💻 Vormplatform
Online: Started and became members of 💻👪 .zip
Mural: EKKO Utrecht – 🎨 Hip Hop mural
Exhibition: EKKO Utrecht, 🎥 HipHop stills videoclip Lit
Online: 'Instagram uitleen' – 📱Vormplatform. (NL)
Online & print: Wat nu, Koetsier?! 💻
Feature: Money, Politics and Bananas – 📕JOIA Magazine #45
Exhibition: We Are Here FC – 🏬 Nutshuis
Exhibition: Aftrap #4 – 🏢 ARTrium, the exhibition space of the Ministry of the Interior and Kingdom Relations and the Ministry of Security and Justice. Work: Money, Politics and Bananas (NL)
Online: 💻 It's Nice That
Feature: Dutch Designers Magazine DUDE – 📙BNO.
Exhibition: All Hands on Deck, 💈Graphic Design Festival Breda, Breda. (NL)
Exhibition: 🎓Graduation Show 🎨 Royal Academy Of Arts – Den Haag (NL)
Online: 'Instagram uitleen' – 📱Vormplatform (NL)
Exhibition: 'Beeldmakers #1' – 🏭 Brakke Grond, Amsterdam (NL)
Exhibition: 'Carte Blanche' Eddie the Eagle – tolhuistuin, Amsterdam. (NL)
Student contest: 'Chaumont Design Graphique' 🏁 – Chaumont. (FR)
Exhibition: 'Chaumont Design Graphique' 🏁 – Chaumont. (FR)
Exhibition: ‘Ha-Ha-Hapiness’ – 🏢 Depot BG, Amsterdam. (NL)
Teaching: Graphic Design, 🎓preparation year Royal Academy of Arts, Den Haag.
Exhibition: ‘Whats Inside The Koffer?’ – 💸 Ministry Of Finance, Den Haag. (NL)
Exhibition: ‘Nature’ – 🎨 Royal Academy Of Arts, Den Haag. (NL)
Exhibition: ‘Typographical Karaoke’ – 🏢 Depot BG, Amsterdam. (NL)
Exhibition: ‘Design A Joke’ – Vrije Academie Gemak, Den Haag. (NL)
Exhibition: ‘Strip A Comic’ – 🎨 Royal Academy Of Arts, Den Haag. (NL)
Teaching: Graphic Design – 🎨 preparation year Royal Academy of Arts, Den Haag.
Teaching:1-Day Fanzine Creation workshop – 📓 for Preparation Year Royal Academy Of Arts.
Exhibition: ‘Nutmag’ – 📓 Kabk Store, Den Haag. (NL)

☯ ☻ ☯ ☻ ☯