THE STATE OF THE ART
Identity, Campaign
Royal Academy of Art, The Hague


For the annually open day of Royal Academy of Art The Hague (KABK), we created the campaign based around the idea of it being a community and its internationality. We decided to call it The State of The Art, as a play on words but also to raise the question if a state can still exist. During this day and age, were are the boundaries? And when are you a local?

Campaign poster distributed throughout the Netherlands, A0 and A2

Printed by Drukkerij Tielen

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IDENTITY & CAMPAIGN
ROYAL ACADEMY OF ART


Meet the Locals!
Get High on Research!
Double Rainbows!
Explore new Horizons!
Spectacular views!
Crossing borders!

Concept and design in collaboration with
Tomas Laar

Printed by Drukkerij Tielen
Size: 700 x 500 mm / 85 x 250 mm
Edition: 5.000












MEET THE LOCALS !!
Aka the students. During the Open Day, visitors got the opportunity to become a ‘Local’ themselves.

INFORMATION & SOUVENIRS
We’ve supplied every student and teachers with ‘LOCAL sweaters’, every visitor with a foldable map with essential information for every department, bags in the souvenirsshop, navigation through-out the academy, and last but not least; a flag-waving musical supported walk from central station to the academy!





From Boomerang to Vice, Glamcult to Facebook, Volkskrant to Mr Motley. If there was room to spam, we took the full opportunity of living in a digital age.


Print, Animations and Stills



Website for The State of the Art Open Day. Contains all information necessary about the Open Day. Including amazing 360 videos we’ve made of every workshop and department!
Campaign website here!
Design by Lennarts & de Bruijn
Coding by Lennarts & de Bruijn



 

Lennarts & de Bruijn is a multidisciplinary Design Studio, based in The Hague, founded by Max Lennarts and Menno de Bruijn. Super nice text about who we are and what great work we make, including identities, campaigns, concepts, copywriting, videos, websites, books, posters, branding, animations, exhibitions, illustrations, flyers, and more. Text about all our achievements and other relevant things. Triggering words to get new assignments and more incentives to work with this amazing studio.

🏰 Calandkade 157, 2521 AA Den Haag
📲 Lennarts +31 (0)6 42807966
📲 de Bruijn +31 (0)6 36097129

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At some point in time.. a mail will reveal itself.. if we feel like it.
Mark
SHOUT-OUTS
Online: Birth Defect – 💻It’s Nice That
Online: A Lesoon in Not Overthinking and Designing with Humor from Lennarts & de Bruijn – Eye on Design AIGA
Online: People of Print – People of Print
Feature: RIP Mondriaan – 📰 NRC Handelsblad Newspaper
Online: RIP Mondriaan – 📰💻NRC Handelsblad
Online & TV: RIP Mondriaan – 📺🔰Den Haag TV
Online: RIP Mondriaan – 💻 Vice Creators NL
Online: RIP Mondriaan – 💻 Vormplatform
Online: Started and became members of 💻👪 .zip
Online: 'Instagram uitleen' – 📱Vormplatform. (NL)
Online & print: Wat nu, Koetsier?! 💻
Feature: Money, Politics and Bananas – 📕JOIA Magazine #45
Online: 💻 It's Nice That
Feature: Dutch Designers Magazine DUDE – 📙BNO
Online: 'Instagram uitleen' – 📱Vormplatform (NL)
Student contest: 'Chaumont Design Graphique' 🏁 – Chaumont. (FR)
Teaching: Graphic Design, 🎓preparation year Royal Academy of Arts, Den Haag.



EXHIBITONS & PARTICIPATIONS
EKKO Utrecht – 🎨 Hip Hop mural
EKKO Utrecht, 🎥 HipHop stills videoclip Lit
We Are Here FC – 🏬 Nutshuis
Stroom Opzicht – Stroom Den Haag
Aftrap #4 – 🏢 ARTrium – work: Money, Politics and Bananas
All Hands on Deck, 💈Graphic Design Festival Breda, Breda. (NL)
🎓Graduation Show 🎨 Royal Academy Of Arts – Den Haag (NL)
Beeldmakers #1 – 🏭 Brakke Grond, Amsterdam (NL)
Carte Blanche Eddie the Eagle – tolhuistuin, Amsterdam. (NL)
Chaumont Design Graphique 🏁 – Chaumont. (FR)
Ha-Ha-Hapiness – 🏢 Depot BG, Amsterdam. (NL)
Whats Inside The Koffer? – 💸 Ministry Of Finance, Den Haag. (NL)
‘Nature’ – 🎨 Royal Academy Of Arts, Den Haag. (NL)
‘Typographical Karaoke’ – 🏢 Depot BG, Amsterdam. (NL)

Mark