Campaign Identity

Starting with a promotional video for the exhibition, we designed the entire campaign around Zeeuws Museum X Das Leben am Haverkamp, resulting in a colorful and playful identity. 

In the early Summer of 2017, the Zeeuws Museum, as instructed by Das Leben am Haverkamp, invites 40 visitors to give a description of 40 randomly selected objects of the museum’s collection out of storage. Objects in the storage rooms are anonymous, without judgment, without a story. It is that anonymity that appeals to the imagination. The subjective descriptions of regional costume, jewellery and household goods induced us to develop a new collec­tion without ever having seen the objects described.
    With this method and the collection Das Leben am Haverkamp aims to create a bridge between past and future, between knowing and fantasizing, between the image of yourself and that of the other.

Volkskrant described it as one of the cultural highlights of 2018. Glamcult said to go see this with your own eyes – “The journey is worth it”. Read about what i-D Vice and VPRO Nooit Meer Slapen had to say about it.

17 February 2018 – 5 May 2019


Client: Zeeuws Museum
Design: Lennarts & De Bruijn
Animation: Lennarts & De Bruijn
Sound: Lennarts & De Bruijn

Promotion video, Animations, Poster, Hand-out, Booklet, Campaign Image.

Hand-out, printed in 4 PMS colors
Size: 480 mm x 690 mm
Printed by Drukkerij Tielen

‘Sharp viewer’ for educational purpose to help children focussing and interact with the playful show of Das Leben Am Haverkamp. One side is to find and connect different objects of the exhibition, the other side is a game to play at home!

Hand-out, printed in 4 PMS colors
Size: 630 mm x 297 mm
Printed by Drukkerij Tielen

Animation video for promotional purposes and on show at the Dutch Design Week and the Exhibition itself, to support the work and energy of Das Leben am Haverkamp.

Full experience = with sound, so unlock mute!

Concept: Lennarts & De Bruijn
Design: Lennarts & De Bruijn
Animation: Lennarts & De Bruijn
Sound Design: Lennarts & De Bruijn

3/8 Animated teasers for the exhibition, for promotional purposes on all social media channels of both the Museum and Das Leben am Haverkamp.

Campaign image and colors by Lennarts & De Bruijn. Opening invitation, designed (Museum Identity) by Hans Gremmen.



Pictures of Exhibition opening by presstigieux


We make big, bold and beautiful work varying from visual identities to communication design, from online to offline.

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Birth Defect — It’s Nice That
A Lesson in Not Overthinking and Designing with Humor from Lennarts & de BruijnEye on Design AIGA
People of Print – People of Print
RIP Mondriaan – NRC Handelsblad Newspaper
RIP Mondriaan – NRC Handelsblad
RIP Mondriaan – Den Haag TV
RIP Mondriaan – Vice Creators NL
RIP Mondriaan – Vormplatform
Started and became members of .zip

Instagram uitleen – Vormplatform. (NL)
Wat nu, Koetsier?
Money, Politics and Bananas – JOIA Magazine #45
It's Nice That
Dutch Designers Magazine DUDE – BNO
'Instagram uitleen' – Vormplatform (NL)
'Chaumont Design Graphique'  – Chaumont. (FR)
Teaching Graphic Design, preparation year Royal Academy of Arts, Den Haag.

Festival Designkwartier 2018 Wat nu, Koetsier?! 
EKKO Utrecht – Hip Hop mural
EKKO Utrecht, HipHop stills videoclip Lit
We Are Here FC – Nutshuis
Stroom Opzicht – Stroom Den Haag
Aftrap #4 –  ARTrium: Money, Politics and Bananas
All Hands on Deck, Graphic Design Festival Breda(NL)
Graduation Show Royal Academy Of Arts – Den Haag (NL)
Beeldmakers #1 – Brakke Grond, Amsterdam (NL)
Carte Blanche Eddie the Eagle – tolhuistuin, Amsterdam. (NL)
Chaumont Design Graphique  – Chaumont. (FR)
Ha-Ha-Hapiness – Depot BG, Amsterdam. (NL)
Whats Inside The Koffer? – Ministry Of Finance, Den Haag. (NL)
‘Nature’ – Royal Academy Of Arts, Den Haag. (NL)
‘Typographical Karaoke’ – Depot BG, Amsterdam. (NL)