- Bershka B3 Identity
Remember the saying: everything good comes in pairs? Well, B3RSHKA officially changed it to three’s. And who are we to disagree? B3RSHKA has implemented this line of thinking in both their philosophy and vision on fashion.
Reduce. Reuse. Recycle
Share. Combine. Made to last.
Conscious. Timeless. Genderless.
You catch their drift, right?We were requested to create a B³old, B³asic and B³rilliant visual identity + style guide for their new sub-brand The B3 Collection; a seasonless, unisex line of high-quality garments.
We’re happy to be part of a new movement within fashion focusing on more sustainable solutions.Whenever, wherever, whoever.
This is only the first drop of the B3 collection – with more shapes and styles to come.
Discover more at www.bershka.com-
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Artdirection
Brand Identity
Logo design
Visual Identity
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2020