- Bershka B3 Identity
Remember the saying: everything good comes in pairs? Well, B3RSHKA officially changed it to three’s. And who are we to disagree? B3RSHKA has implemented this line of thinking in both their philosophy and vision on fashion.
Reduce. Reuse. Recycle
Share. Combine. Made to last.
Conscious. Timeless. Genderless.
You catch their drift, right?
We were requested to create a B³old, B³asic and B³rilliant visual identity + style guide for their new sub-brand The B3 Collection; a seasonless, unisex line of high-quality garments.
We’re happy to be part of a new movement within fashion focusing on more sustainable solutions.
Whenever, wherever, whoever.
This is only the first drop of the B3 collection – with more shapes and styles to come.
Discover more at www.bershka.com
All B3 pieces proudly carry the JOIN LIFE label for clothing that meets the highest standards within the Inditex group. The B3 collection has in fact achieved both Bershka’s CARE FOR FIBER and CARE FOR WATER labels – meaning that each garment is not only made with 100% ecologically grown cotton, but also that its production employs technologies that reduce water consumption. The CARE FOR WATER label has been emphasized by placing three minimalist water drops on the garments of the collection.