Free Art Now is a project that turns ad space into art space, exposing the works of talented young artists to the general public. When was the last time you saw an advertisement? And when was the last time you saw a work of art? As if advertising is ever present and art is hidden. Isn’t it time to turn things around? Why inspire to consume if we could also just inspire?

So, let’s turn the tables and hit the streets. Let's advertise art for the sake of art. Let's showcase our favourite artists on posters for art, for makers, for you, for everyone 24 hours per day all over Amsterdam.