- Free Art Now
Free Art Now is a project that turns ad space into art space, exposing the works of talented young artists to the general public. When was the last time you saw an advertisement? And when was the last time you saw a work of art? As if advertising is ever present and art is hidden. Isn’t it time to turn things around? Why inspire to consume if we could also just inspire?
So, let’s turn the tables and hit the streets. Let's advertise art for the sake of art. Let's showcase our favourite artists on posters for art, for makers, for you, for everyone 24 hours per day all over Amsterdam.
We've designed and developed a suiting website to promote and explain Free Art Now, by literally displaying the poster paper-busses in an interactive, play-full and bold manner.
A project by We Are Public in collaboration with Centercom BV (outdoor media masters), Studio Lennarts & De Bruijn (ultimate web & design masters) and all participating artists. Danielle van Ark, Ruth van Beek, Melaine Bonajo, Tom Callemin, Jan Hoek and Céline Manz were the participating artists for the 1st edition of Free Art Now. From 3 till 23 August 2018. All over the streets of Amsterdam. Always open, free for all.