For the progressive, contemporary and proud Grand Theatre Groningen, Studio Lennarts & De Bruijn was appointed to develop a brand-new visual identity. One which is accessible, recognisable, distinctive, counter-threaded, flexible, divers and simple. On paper a match made in heaven, in reality it was grand indeed.

The stage functions as a central point in everything Grand Theatre does and stand for, so we made it the identity’s fundament as well. We’ve translated this in an abstract way, with the rectangle representing the stage and the oval as the spotlight. Surely the spotlight refers to the theatre, but in a metaphorical way it also represents GTG’s capability and ambition to increase the presence and visibility of (performing) artists.

We've also designed and developed a grand website for our favourite theatre in Groningen.