Gemeentemuseum Den Haag, one of The Netherland’s most famous museums, decided to go out with a bang in the form of a colourful and energetic exhibition. All in honour of ending an era by changing its name to Kunstmuseum. This exhibition, Let’s Dance, asked for a unique artwork along with promotional designs and animations.

The biggest challenge was to attract a younger audience while also triggering the regulars and older folks. By combining a historic still from Fame combined with playful typography and bright colors, we’ve succeeded to convince a widely ranged audience to visit the exhibition.