- Nieuw Amsterdam Peil 2018
After a successful collab on the first edition of Nieuw Amsterdams Peil (NAP) we joined forces with Amsterdams’ leading art galleries once more to let them stand out in design and color, expanding on our previous made identity. Compared to the first edition, three galleries have been added to NAP which easily could be added to the identity. The dotted logo we've developed is perfect for any form of expansion since the dots represent the physical locations of each participating gallery in the Jordaan district.
For the second edition of NAP the relationship between the artist and the gallery forms the starting point in our design. Important is the connection (and confrontation of the work) of a NAP-represented artist with an artist from the ouside. We've translated this by connecting the already existing blue logo dots with nine other dots in red.
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Artdirection
Campaign
Concept
Print
Webdesign
Webdevelopment
Brand Identity
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2018
- Nieuw Amsterdams Peil
- Andriesse Eyck gallery
- Annet Gelink Gallery
- Ellen de Bruijne Projects
- GRIMM
- Ron Mandos
- Stigter Van Doesburg
- tegenboschvanvreden
- Galerie Fons Welters
- Martin van Zomeren
- gallery_layout: "" slideshow_list: - slideshow_files: - overview_black.jpg bg_color: null _key: slideshow_addon _uid: slideshow_addon_1579191979203_5956 gap_switch: 'false' bg_color: '#000000' _key: slideshow_grid _uid: slideshow_grid_1579191957593_5880 - text_gallery_content: 'This year, the exhibition will be curated by Joost Declercq, director of the Belgian Museum Dhondt-Dhaenens. For this second edition, Declercq is selecting one artist per gallery to be paired with a another artist who is not represented by a gallery in the Netherlands. By pairing up these artists, Declercq is putting them in the spotlights, but also linking galleries to foreign partners through international collaborations. Aside from the original six galleries that took part in the first edition in January 2017, three more galleries are participating this year: andriesse eyck, GRIMM and Ron Mandos.' specs_list: [ ] credits_list: - credits: Text name: Nieuw Amsterdams Peil _key: text_gallery_1 _uid: text_gallery_1_1573768869514_48617 - gallery_layout: gallery_1 gallery_files: - brochure_sldb.jpg gap_switch: 'false' bg_color: '#000000' _key: gallery_list _uid: gallery_list_1579274038294_2319 - gallery_layout: gallery_2 slideshow_list: - slideshow_files: - nap_iphones2.jpg bg_color: null _key: slideshow_addon _uid: slideshow_addon_1578148588271_5701 - slideshow_files: - 1040218-grimm-28-def1jpg.jpg bg_color: null _key: slideshow_addon _uid: slideshow_addon_1578148664887_6141 gap_switch: 'false' bg_color: '#000000' _key: slideshow_grid _uid: slideshow_grid_1578148584915_5625 - gallery_layout: "" slideshow_list: - slideshow_files: - p1000689-ronmandos-06-def1jpg.jpg - p1000702-ronmandos-10-def1jpg.jpg - p1000782-edb-space2-28-def1jpg.jpg - p1000616-fonswelters-04-def1jpg.jpg - 1040280-gmvz-06-def1jpg.jpg - 1040236-edb-space1-06-def1jpg.jpg - 1040237-edb-space1-07-def1jpg.jpg - p1000644-tgbvv-04-def2jpg.jpg - p1000646-tgbvv-05-def2.jpg - 1040338-stigtervd-02-def1jpg.jpg - 1040339-stigtervd-03-def1jpg.jpg - 1040196-grimm-06-def2jpg.jpg - p1000716-ronmandos-15-def1jpg.jpg bg_color: null _key: slideshow _uid: slideshow_1579192440808_16747 gap_switch: 'false' bg_color: null _key: slideshow_grid uniquekey: 1 showpreviewinitially: false _uid: slideshow_grid_1579192408906_12723 - gallery_layout: gallery_2 gallery_files: - flyer_black.jpg - flyer_achterkant.jpg gap_switch: 'true' bg_color: '#000000' _key: gallery_list _uid: gallery_list_1573768775180_47937 - gallery_layout: "" slideshow_list: - slideshow_files: - imac_nap2.png - imac_nap2_2.png - imac_nap2_8.png - imac_nap2_9.png - imac_nap2_10.png - imac_nap2_11.png - imac_nap2_12.png - imac_nap2_16.png - imac_nap2_17.png - imac_nap2_18.png - imac_nap2_24.png - imac_nap2_26.png - imac_nap2_27.png - imac_nap2_29.png - imac_nap2_33.png - imac_nap2_34.png bg_color: '#CED6DD' _key: slideshow _uid: slideshow_1579274319585_4397 gap_switch: 'false' bg_color: null _key: slideshow_grid _uid: slideshow_grid_1579274305897_3868 - text_gallery_content: "After succesfully making NAP stand out in the physical world, we helped them conquer the wonderous world wide web by developing an interactive site. By hovering on one of the dotted logo's the name of each gallery appears. These dots function as easy navigation as well as explaining the identity to the public." specs_list: [ ] credits_list: [ ] _key: text_gallery_1 uniquekey: 0 showpreviewinitially: false _uid: text_gallery_1_1573813066875_12869 - gallery_layout: gallery_1 slideshow_list: - slideshow_files: - briefpapier.jpg bg_color: '#000000' _key: slideshow_addon _uid: slideshow_addon_1579274247596_3369 gap_switch: 'false' bg_color: null _key: slideshow_grid _uid: slideshow_grid_1579274244719_3293