Nøtel Corporation is proud to present their first marketing suite for the Nøtel, their flagship range of zerø-star hotels that embody the concept of fully-automated luxury. Nøtel (The Hague) is a multimedia installation by London-based artist Lawrence Lek & scored by electronic musician Kode9 (Steve Goodman). The installation transforms Stroom's gallery space into a real estate marketing suite for the fictional Nøtel Corporation, Lek’s design for the luxury hotel of the future. Guests are welcome to explore the hotel from September 1st to November 4th (2018) in The Hague.

SL&DB was asked to create the campaign identity for the hotel of the future. Main goal: a change of perception that's fully immersive. The advertisement we came up with mirrors the experience that visitors get when "staying" at the Nøtel. Those experiences range from interactive video games, guided walkthrough trailers to virtual reality tours, rendering the global hotel chain as if it already exists on site.