Poppodium EKKO is open to celebrate Summer every Thursday 'til Saturday, all Summer long. Since clubbing might not be the first thing on your mind midsummer, the hot people at EKKO asked us to create a campaign to prove people otherwise. So, slap on some sunblock 'cause it's getting HOT HOT HOT!

We enjoy implementing clichés every once in a while since they convey a clear message. Our job, in this case, was to make those clichés become sweaty and sexy as hell. How on earth would you convince people otherwise? Our answer? 4 words: visual and verbal foreplay.

In copy, we focused on aspects which EKKO cannot offer their audience (i.e. a swimming pool or the beach) while flipping those 'shortcomings' in EKKO's benefit. The copy only works in Dutch, but here's a rough example in English: 'no beach, still HOT' or 'no water, still gliding'. The copy is accompanied by sexy and provocative (animated) illustrations in vibrant colors. Scenes you could encounter during sweat clubnights, if you're lucky.