The Ink, the Milk, the Blood is '17s graduation (campaign) of 38 talented photography students of the Royal Academy of Art, The Hague. The campaign is an ode to the process. For artists, and especially graduating students, the road leading to a final product is often considered equally important to the final result. Therefore, we've designed a campaign and corresponding publication with the process as its fundament. By printing in silver on cheap black paper, we've intensified and emphasized the importance of the process.