The symbolic meaning of the trademark sign suits perfectly with Tim Mastik's initials, profession and wish for a professional and functional identity. Within TM's work and art, the new identity was mainly needed for official and functional products like a certificate of authenticity, fragile-tape and a stamp. By combining the trademark sign and the artists' name, we've created a strong, recognisable and functional logo and identity with a subtle wink.

A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognisable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. For the sake of corporate identity, trademarks are often displayed on company buildings. It is legally recognized as a type of intellectual property.